Tuesday, May 7, 2024
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Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Adtech Adotat Staff -
Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make...

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin -
Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter...

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Adtech Adotat Staff -
Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Marketing Madness Pesach Lattin -
In a move that might not set the world on fire but will certainly simmer some interest in the...

Video Killed the Radio Star

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin -

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

CTV/OTT Streaming Pesach Lattin -

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

CTV/OTT Streaming Pesach Lattin -

The NBCU Upfronts: Less Crystal Ball, More AI Precision

CTV/OTT Streaming Pesach Lattin -

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Adtech Pesach Lattin -

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Adtech Pesach Lattin -

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

CTV/OTT Streaming Pesach Lattin -

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

CTV/OTT Streaming Pesach Lattin -

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

Adtech Pesach Lattin -

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

CTV/OTT Streaming Pesach Lattin -

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

Adtech Pesach Lattin -

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

CTV/OTT Streaming Pesach Lattin -

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